Tours/London/Twist Museum - London's Home of Illusions
Viator

Twist Museum - London's Home of Illusions

4.7(108)London1 hour
VIATOR2.0(1)TRIPADVISOR4.8(107)

Description

Looking for a must-visit attraction in the heart of London? Step into Twist Museum, London's original immersive illusion experience on Oxford Street, where art, science and illusion collide. Explore 80+ interactive exhibits that challenge your perception, from shrinking and growing in our famous Ames Room to stepping into a world of colour and capturing incredible perspective-warping photos. Perfect for families, couples, friends and international visitors, Twist is a fully interactive, self-guided experience lasting around 60–90 minutes, making it the ideal stop between sightseeing, shopping and exploring the West End. Visit now and you could become our 1 millionth visitor! To celebrate this milestone, our lucky millionth guest will win a 3-night Northern Lights holiday for four to Lapland, including flights, accommodation and unforgettable Arctic experiences. Book now and experience London with a Twist – The Way I See Things.

Tour Options

Off Peak Pricing
Peak Pricing

Itinerary

Admission included

- Explore 80+ immersive illusions and perception-based installations - Discover how your brain constructs colour, space and reality - Step inside large-scale interactive rooms designed for photos and video - Created with artists and neuroscience experts - Central Oxford Street location, ideal for London itineraries - Fun, hands-on experience for all ages

Highlights

Entrance and free roam access to the whole museum (80+ exhibitions)

What's included

Included
Entrance and free roam access to the whole museum (80+ exhibitions)
Not included
Optional add-on events

Traveller Ratings

4.7
108 reviews
5
91
4
11
3
2
2
2
1
2

Important Information

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Service animals allowed
  • Public transportation options are available nearby
  • Transportation options are wheelchair accessible
  • All areas and surfaces are wheelchair accessible
  • Suitable for all physical fitness levels

Reviews(108)

R
rhiannonb810
July 7, 2026
Great experience

Great experience and enjoyable. Hoping to come back again with more of the family! I was impressed they have carer tickets and the option for flexi-booking on time.

L
latifaha146
July 7, 2026
Great experience

Amazing experience A bit long The value is good The atmosphere can be better Clean

A
A397HDerinb
July 6, 2026
LOVEEEEE

it was so fun so many illusions worth the money

I
imm934
July 4, 2026
Amazing

Amazing experience and staff were very welcoming

O
Odyssey57973764083
July 3, 2026
The best museum in London!

Our experience at the Twist was amazing! We started off looking in kaleidoscopes and perception of colour, which was really fun to do, then we proceeded to do perception of sound, which helped unlock skills I didn't know I had! After that was the perception of space, including the colour switch room, giant shoes and more! Overall a 10/10 experience would highly recommend! P.S Check out the gift shop at the end, they had Needoh dream drops in every colour, and Needoh nice cubes in all colours for a reasonable price! (All real to!)

1
17mariamz
July 2, 2026
Amazing

Amazing service and very enjoyable experience

S
simongQ5256ZW
July 1, 2026
Awesome!

There were so many cool exhibits and a lot of unique illusions. It was really good!

N
nitaraa2026
July 1, 2026
Cool

It was realy fun and engaging.

M
mipol16
June 27, 2026
Great experience with kids

Great experience with the kids!

L
laurenbB6343KI
June 27, 2026
Great fun

So much fun !! Really recommend to anyone who wants optical illusion fun

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