Tours/Amsterdam/Heineken Experience Amsterdam With Optional Rooftop Access
Viator · group up to 15 pax

Heineken Experience Amsterdam With Optional Rooftop Access

4.1(977)Amsterdam1 hour
VIATOR4.3(96)TRIPADVISOR4.0(881)

Description

The Heineken Experience is a brand experience located in Heineken®’s oldest brewery in the heart of Amsterdam. The brewery closed in 1988, and today, this historic building offers a unique venue where guests can learn all about Heineken®. Discover the history of the HEINEKEN Company, the brewing process, a tasting room and the Heineken® brand. Conclude the tour by enjoying 1 Heineken and learn about the best way to taste and enjoy your Heineken® beer. With a Heineken® Tour + rooftop ticket, you start with the 1.5-hour Heineken® tour incl. 1 drink. Afterwards, you can access the rooftop bar and terrace, which hosts Heineken's creative innovation hub, Heineken Studio, where you can explore the future of brewing innovation. Above all, you can relax with your included drink while taking in one of Amsterdam’s most breathtaking views from the exclusive roof terrace (2 drinks incl. with this option)

Tour Options

Rooftop Entry only
  • Rooftop Entry only : Entry to the best Rooftop Bar in the city at Heineken Experience including 2 drinks. No Heineken Tour.
Heineken Experience Tour
  • Heineken Experience Tour: Access to Heineken Experience with live presentations in English and 1 Drink included; no Access to Rooftop Terrace & Bar
Heineken Experience + Rooftop
  • Heineken Experience + Rooftop: Combine the Heineken Experience tour with access to rooftop bar & terrace. 1 drink during the tour, 1 drink on rooftop incl.

Itinerary

Admission included

The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.

Highlights

Rooftop Only Ticket with 2 drinks, no Heineken Experience Tour (if option selected)
Combo Ticket: Heineken Experience Tour + Rooftop Access including 2 Drinks (if option selected)
Heineken Experience Tour including 1 Drink (if option selected)

What's included

Included
Rooftop Only Ticket with 2 drinks, no Heineken Experience Tour (if option selected)
Combo Ticket: Heineken Experience Tour + Rooftop Access including 2 Drinks (if option selected)
Heineken Experience Tour including 1 Drink (if option selected)
Not included
Food & additional drinks

Traveller Ratings

4.1
977 reviews
5
503
4
232
3
105
2
70
1
67

Important Information

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Public transportation options are available nearby
  • Transportation options are wheelchair accessible
  • Suitable for all physical fitness levels
  • Visitors under 18 are not allowed to do the Heineken® Tour
  • Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
  • You must arrive at your designated reserved time
  • This is a non-refundable ticket
  • Important to bring passport, driver’s license or ID card
  • Additional beers can be purchased at both the Best Dam Bar and the Rooftop Bar

Reviews(977)

B
barb_D
August 8, 2026
Awesome 🍻

It was so cool!! Fun, informative, got some drinks 🍻 and our guide at the beginning, Mina, was so nice - she knew it all…awesome!!

B
Bill_L
August 8, 2026
Proost !

Good tour and Beer. We had no issues with getting into the brewery and we also did the Rooftop bar for one more.

T
thomaspC2940JS
August 7, 2026
Fun and informative tour.

Excellent experience. I’ve been two times prior. Once 10 years ago and another over 30 years ago when you toured a working brewery. Really enjoyed the guided part and the beer at the end. The history of clever and funny advertising is also pretty good. Got to say I enjoyed the original the most but maybe because you got more beer at the end of that one.

C
Carla_K
August 6, 2026
The tour started a little...

The tour started a little early but we were able to catch up. Most of tour was up to you rather than a guide.

C
Charles_G
August 5, 2026
Beer Tour

Stories told by employees who do the work. Very personal. Visual presentations were helpful. Moving about the building was nice

B
Brienne_H
August 5, 2026
5 stars!

Very interactive, engaging, and energetic. Lots of fun for everyone. I recommend getting the experience with the rooftop for that extra drink and view. It's just beautiful. 5 stars!

R
Roxanna_L
August 2, 2026
Best In Class!

Amazing experience with Flagship Bike Rentals! They run a best in class operation. Their goal is you have a memorable vacation experience. We will talk about this bike adventure for a long time :-) Thank you Mike and Julieta!

K
kellyk65
July 29, 2026
A must see experience!!

This was a fabulous tour. The guides were very enthusiastic and fun. The tour was interesting and we really enjoyed learning about the business. It was entertaining and would definitely recommend. My mom does not drink and she also thought the experience was well worth it.

S
sewelldel83
July 28, 2026
An Absolute Blast from Start to Finish! 🍻🌟

An Absolute Blast from Start to Finish! 🍻🌟 If you are looking for an attraction in Amsterdam that is pure, unadulterated fun, look no further than the Heineken Experience! Housed in the historic, iconic former brewery right in the heart of the city, this place completely blew away my expectations. It is vibrant, immersive, and wildly entertaining.  What Made It So Amazing: Fascinating History: Walking through the original 19th-century stables and seeing the massive, gorgeous copper brewing tanks gives you a genuine appreciation for the heritage and craftsmanship behind the world's most famous green bottle. High-Energy & Interactive: This isn't your average boring, dusty museum. It is packed with high-tech, interactive exhibits where you can test your skills, dive into creative photo-ops, and even feel what it’s like to go through the brewing process!  The Incredible Staff: Every single staff member we encountered was energetic, friendly, and genuinely excited to make sure everyone was having a great time.  The Grand Finale: The tour culminates in the ultimate tasting areas and bars where you learn the proper art of pouring a beer, enjoy ice-cold brews, and soak in the electric atmosphere.  Whether you are an absolute beer enthusiast or just looking for a memorable, fun-filled afternoon with friends, the Heineken Experience delivers on every single level. Grab your tickets in advance, bring your best energy, and get ready for an unforgettable Proost! 🇳🇱✨

O
Ontario2
July 28, 2026
Poor Experience

Heineken is relying on its name for this experience. We traveled to Europe and had lots of great experiences. We able to get tickets online from Heineken with no problem. We made it to the location which was a busy spot with lots of interest. The tour group was large and started on time. We were taken into the first room or starting location for our group. We were given a brief history of Heineken and then sent off to explore on our own. We were pointed in the direction to take and left to read and find out information on our own. The lay out is fairly basic, you travel along at your own speed. You do have to keep a very close eye on displays or you can miss them. As people traveled along, we did spread out so it was not crowded. We came to the end of the tour and had our free drink and that was it. Very expensive for what it had to show or available to see. Not worth the cost. The rooftop experience was nice because of the view but expensive for what you get in return.

You might also like...