Tours/Amsterdam/Heineken Experience Amsterdam Ticket with optional Rooftop
Viator · group up to 15 pax

Heineken Experience Amsterdam Ticket with optional Rooftop

4.1(937)Amsterdam1 hour
VIATOR4.3(80)TRIPADVISOR4.0(857)

Description

The Heineken Experience is a brand experience located in Heineken®’s oldest brewery in the heart of Amsterdam. The brewery closed in 1988, and today, this historic building offers a unique venue where guests can learn all about Heineken®. Discover the history of the HEINEKEN Company, the brewing process, a tasting room and the Heineken® brand. Conclude the tour by enjoying 2 Heinekens and learn about the best way to taste and enjoy your Heineken® beer. With a Heineken® Tour + rooftop ticket, you start with the 1.5-hour self-guided Heineken® tour. Afterwards, you can access the rooftop bar and terrace, which hosts Heineken's creative innovation hub, Heineken Studio, where you can explore the future of brewing innovation. Here, Heineken® crafts groundbreaking beer experiments, products, concepts, and experiences that push the boundaries of brewing. Above all, you can relax with your drink while taking in one of Amsterdam’s most breathtaking views from the exclusive roof terrace.

Tour Options

Heineken Experience only
  • No Rooftop : Access to Heineken Experience with live presentations in English and audio in other languages

Itinerary

Admission included

The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.

Highlights

Upgrade option: add Rooftop access and enjoy panoramic city views plus 1 rooftop drink
Entrance Ticket to Heineken Experience
Audioguide in other languages than English (listen to your phone or bring your own headphones)
2 perfectly chilled Heineken beers
Heineken Tour In English (live)

What's included

Included
Upgrade option: add Rooftop access and enjoy panoramic city views plus 1 rooftop drink
Entrance Ticket to Heineken Experience
Audioguide in other languages than English (listen to your phone or bring your own headphones)
2 perfectly chilled Heineken beers
Heineken Tour In English (live)
Not included
Food & additional drinks

Traveller Ratings

4.1
937 reviews
5
478
4
227
3
102
2
66
1
64

Important Information

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Public transportation options are available nearby
  • Transportation options are wheelchair accessible
  • Suitable for all physical fitness levels
  • Visitors under 18 are not allowed to do the Heineken® Tour
  • Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
  • You must arrive at your designated reserved time
  • This is a non-refundable ticket
  • Important to bring passport, driver’s license or ID card

Reviews(937)

K
Kirsty_M
June 28, 2026
Hot day cool visit

Great staff/guides passionate about their jobs, good to hide away from a hot day.disappointed roof top was closed, due to heat, I really wanted the view of Amsterdam

K
Karen_A
June 27, 2026
My 19 yo daughter loved it

Fun experience. Went with 19 yo daughter who wanted to taste beer! Very informational but there was some issue with booking time of 5:30. The venue said that 5:15 was last entry. They did let us in happily and got us up to speed with 5:15 group in a 1-1 private session. Fun experience if you want to see how it’s exactly made & history.

K
Kim_S
June 22, 2026
It was innovative and...

It was innovative and fun! My husband and I loved it. The tour guides were easy to hear and told good stories.

D
DaveatCompass
June 22, 2026
Great experience with Heineken!

We had so much fun doing the tour and visit. Well worth your time! So many interesting facts about the history of Heineken and the city - and of course the beer was wonderful!

D
Daniel L
June 21, 2026
Fantastic experience! Fun, interactive, well-organized, and a great way to learn about Heinekens history

The Heineken Experience was a fantastic attraction and definitely worth visiting while in Amsterdam. The interactive exhibits were engaging, the history of the brand was presented in an interesting way, and the staff were friendly and welcoming throughout the tour. I especially enjoyed the immersive activities and the opportunity to learn about the brewing process. The included drinks at the end were a great bonus and helped create a fun atmosphere. Overall, it was a well-organized, entertaining, and memorable experience that I would highly recommend to anyone visiting the city.

J
Joy_A
June 20, 2026
Great brewery tour!

I’ve been to many brewery tours but this one was by far the most interesting. They have the stories and the beginning ofcourse but then it is modern with immersive rooms and great visual storytelling. The rooftop is fine, not sure it’s very worth it but it comes with an extra drink!

R
RON_D
June 18, 2026
Worth the effort! Very...

Worth the effort! Very well, positive guides and info! Of course the beer was great too! Personalized bottle options available for souvenir.

J
jody_M
June 17, 2026
The tour was okay, but so...

The tour was okay, but so many people in a group made it a little hard to maneuver around. Wish they gave you a little more about the history of the company.

W
Wayward13
June 17, 2026
Excellent VIP Tour

Excellent, we booked the vip experience good mix of history and facts about Heineken, 5 large samples with tailored snacks and free drink at the end with bonus personalised gift. Great mixture of traditional pictures, light shows and cinematic experience.

T
Travel14386339060
June 14, 2026
All kinds of fun

Tour guides were very enthusiastic and engaging. Very fun and interesting tour.

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