Tours/Tokyo/Complete Tuna Auction & Toyosu Market Tour with Fumi
Viator · group up to 13 pax

Complete Tuna Auction & Toyosu Market Tour with Fumi

4.9(51)Tokyo1 hour
VIATOR5.0(40)TRIPADVISOR4.7(11)

Description

If you want to experience the famous tuna auction and Japanese cuisine, the Toyosu Fish Market should be at the top of your Tokyo list. But many travelers don't know how to secure a spot. This tour, led by Fumi a guide with over 10 years of experience and strong market connections, ensures your space and reveals insider secrets. Hotel pickup (Please see "Pickup details" below for conditions) Watch the complete tuna auction from start to finish from the closest possible spot Enjoy a sushi breakfast at Daiwa Sushi or Ichiba Sushi — your choice. Reservations included for groups of all sizes; no waiting in line. (meal not included) •••••• Explore the entire market including intermediate wholesale areas to sample and shop for authentic Japanese ingredients

Tour Options

Tuna Auction and Toyosu Market Tour
  • Duration: 5 hours

Itinerary

20 min

◆ Explore the entire Toyosu Market with a nationally certified local expert guide Fumi, born and raised in Tokyo, with over 10 years of experience and strong local connections. ◆ Meeting at your hotel (around 4:30) Fumi will pick you up at your hotel. Enjoy a mini Tokyo tour along the way.

90 min

Tuna Auction Tour (5:00–6:30) Watch the complete auction process—from inspection to the bluefin finale at 6:30—from the closest spots, including the deck. We’ll enter right at opening to secure the best view.

150 min

◆Toyosu Market Tour (6:30–9:00) Fumi will lead you throughout the market, where you'll learn about the market, and Japanese food and culture. ●Enjoy a sushi breakfast at your choice of Daiwa Sushi or Ichiba Sushi, two of Toyosu Market's finest restaurants. Your seat is pre-reserved — no waiting in line. (meal not included) ●Explore the entire market, including intermediate wholesale areas, to sample and shop for authentic Japanese ingredients and souvenirs like Japanese fruits and vegetables, wasabi, Japanese sweets, green tea, matcha, miso, sake, nori, Kobe beef (wagyu), dashi (dried kelp, dried bonito flakes), kitchen knives, and tableware. ●Enjoy panoramic views of Tokyo and learn about the city's history and geography.

1 min

◆At the end of the tour (around 9:00): Fumi will either put you in a cab and see you off, or take you to the nearest station Shijō-mae Station and see you off.

Highlights

Sushi reservation at Daiwa Sushi or Ichiba Sushi — no line, all group sizes. (meal not included)
Government-licensed tour guide with over 10+ years of experience
Hotel pickup (Please see "Pickup details" below for conditions)

What's included

Included
Sushi reservation at Daiwa Sushi or Ichiba Sushi — no line, all group sizes. (meal not included)
Government-licensed tour guide with over 10+ years of experience
Hotel pickup (Please see "Pickup details" below for conditions)
Not included
Your transportation cost from your hotel to the market
Breakfast price

Pickup Locations & Times

Hotel pickup Transportation to Toyosu Market is by taxi only, and the taxi fare is not included in the tour price in any case. Guests are required to pay the taxi fare directly to the driver. Your guide can meet you at your hotel and arrange a taxi. Complimentary pickup is available in the following areas of Tokyo: Chuo-ku, Chiyoda-ku, Shinjuku-ku, Shibuya-ku, Bunkyo-ku, Nakano-ku, and Minato-ku(excluding Takanawa, Shiba, Shibaura, Shirokanedai, Mita, Kaigan, Konan, Minamiazabu, and Daiba). More than 90% of foreign visitors to Tokyo stay in these areas. If your accommodation is outside these areas and you wish to be accompanied to the market, an additional pickup fee may apply. If you know your hotel, please add it in the 'Special Requirements' box. If not decided yet, just let us know once it's confirmed.

Traveller Ratings

4.9
51 reviews
5
49
4
1
3
0
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Important Information

  • Infants and small children can ride in a pram or stroller
  • Public transportation options are available nearby
  • Suitable for all physical fitness levels
  • This tour accepts up to 7 guests in total.
  • Groups of 4 or more automatically become a private tour, with no limit on participants.

Reviews(51)

C
Carrie_G
July 18, 2026
Great tour!

We had a great time on our tour. Fumi was a great guide. We learned so much on our tour! If there was any waiting time he filled it with all kinds of information. We would definitely recommend Fumi as a guide!

Operator response

Thank you so much for your kind words! It was such a hot day, so thank you and your family for joining despite the heat! I hope to see you all again.

N
Nicole_S
July 13, 2026
Amazing

Absolutely amazing experience he was so knowledgeable in the auction and the market. I strongly recommend you going

Operator response

Thank you so much for your kind words! I hope you'll come back to Japan again soon.

A
Alison_H
June 4, 2026
Fumi was a wonderful...

Fumi was a wonderful guide for my family. He was communicative, on time, and super knowledgable about the tour but also just in general. My kids had a great time as well! We would definitely book again in the future

Operator response

Thank you so much for your kind words! I hope to see you all again someday!

E
Erin_V
May 31, 2026
Highly recommend, exceeded my expectations

Fumi was an excellent guide. We learned about the auction, what all the different people were doing, the fishing technique, the processing of the fish, the supply chain process, and that was just the beginning. We learned about many other Japanese foods and went to the market after the breakfast, where he taught us about knives, green tea, even earthquake building innovations. It would have been a huge mistake to have gone without him. I occasionally overheard some other guides and was so happy we had Fumi, because he was trying so much harder to give us a good experience. He even had visual aids and handouts we got to keep, which we did refer to later. It was a rich experience that exceeded my expectations, and special to have a human connection to Tokyo as well.

Operator response

Thank you so much for your wonderful review. It was a pleasure meeting your lovely family. I hope to see you all again someday!

M
Max_S
May 29, 2026
Fumi was an excellent...

Fumi was an excellent guide. He arranged the transportation from the hotel to the market and ensured that we had the best possible viewing for the auction itself. He was also very informative through explanations of the actual auction process, hand signals and reasoning for bid pricing. Further he did a wonderful job of helping us to understand more of the Japanese culture, customs and history. It was a wonderful thing to do early in the trip as our schedules had not yet adjusted to the new time zone. The information provided also helped us during our travels in Japan. Excellent day. Thank you!

Operator response

Thank you so much for the wonderful review! I’m thrilled the tour was a great start to your trip. Enjoy the rest of your time in Japan, and I hope to see you again someday!

C
Christina_S
May 22, 2026
Best guide / fabulous experience

Fumi was outstanding, explained so much more than just about the fish market from the basics to the cultural and historical development in Japan.

Operator response

Thank you so much! It was a true pleasure having you and your family on the tour. Hope to see you again someday!

J
janette_j
May 11, 2026
Joiner/Robertson

Our guide Fumi was simply amazing. Super knowledgeable, great props and extra sheets with more information. It was great!

Operator response

Thank you so much for your kind words! It was a pleasure hosting you. I hope to see you all again someday. Enjoy the rest of your trip and please come back to Japan!

C
Connie_L
April 20, 2026
Informative and thorough guide, would recommend!

Fumi was such a pleasant and informative tour guide for our Tuna Auction experience. He had such fun and detailed explanations, including props and handouts, for the entire process, which was a lot more than other tours provided. We were fortunate enough to win the lottery to be at the lower level, unfortunately did not know ahead of time that when submitting for lottery application you also need to include the tour guide so Fumi was not able to go down to the lower floor with us, so please note that when submitting application! But Fumi did his best to explain everything ahead of time which was great. For such an early start, we were thankful to be in Fumi's hands and not have to navigate our way around or try to understand what was going on. This was one of the highlights of our trips so thank you Fumi!

Operator response

Thank you so much for your wonderful review! I'm truly delighted that the tour became one of the highlights of your trip to Japan. I'm happy that the advance explanations were helpful. I hope we can meet again someday. Wishing you and your family all the happiness! Best regards, Fumi

D
Dawn_A
April 18, 2026
Educational and insightful

Very informative. Suggest this tour first to gain education and orientation into overall Japanese food and related culture.

Operator response

Thank you for the kind words! I'm glad the tour helped build a foundation for your Japan journey. Enjoy the rest of your trip, and I hope our paths cross again someday! — Fumi

R
Rod_M
April 10, 2026
Fantastic tour - a must!

Thank you Fumi for a fantastic tour of the fish market! Fumi made sure we had the best spots to view all the action of the auction, and he took us to parts of the market where tourists don’t go. We learned so much, not only about the fish market, but also about the Japanese diet, key ingredients, and how to properly eat sushi (turns out I’ve been doing it all wrong!)! We also had the most delicious sushi breakfast made for us by a professional sushi chef and visited the best shopping spots in the inner market at the end. This tour is the highlight of our trip so far, and we can highly recommend it!

Operator response

Thank you so much for your wonderful review! It was truly a pleasure meeting you and your family and showing you around Toyosu Market. I hope our paths cross again someday! Fumi

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